Case Studies
Customer Business Segment: Health / Medical
Product (s): Patient Education Kits
Application: Disease management
Vertical Market: Medical
Account Background
A leading provider of disease management and support programs to chronically ill patients, physicians, health plans, and employers had a need to provide vital and time-sensitive literature to their patients.
Art Litho was charged with creating an on- the-fly unique means of supplying literature tailored to meet patients-specific requirements. As well, Art Litho was asked to design a more efficient and economical kit.
Solution
Art Litho was able to customize its SmartSync fulfillment system to accommodate the variable pick/pack nature of the customer’s program. Dedicated space was allocated for customer supplied materials and an order processing area was created to maximize kit-creation efficiency.
Art Litho also re-configured a traditional 3-ring binder with tab dividers into a Wire-O bound kit. The functionality was greatly improved, the lead-time reduced by a third, and the budget cut in half.
Customer Benefits
- Reduced manufacturing lead-time
- Reduced budget
- Increased functionality
- Efficient, timely and accurate kit creation
Results
With Art Litho, the customer was able to create an ongoing program that provides critical information in a timely and economical fashion.
Now that’s working together!
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Customer Business Segment: Development
Product (s): Corporate Identity Program
Application: Online Tool- Company wide site for online ordering of business cards, letterhead, envelopes, etc.
Vertical Market: Engineering and Consulting Company
Account Background
An engineering, consulting, and construction management firm teamed up with a local ad agency and came to Art Litho with the need to launch a new corporate identity for Jan 2007. They wanted to find a way to manage the online ordering production & fulfillment of a corporate stationary suite, as well as, maintain consistent branding across the company.
Art Litho was asked to assist in rolling out their new brand by providing more than 120 offices a way to order and receive the new branded stationary by developing and customizing an easy-to-use online ordering solution.
Solution
Art Litho implemented its smARTsync fulfillment system to enable the more than 100 of the company’s office administrators to order office stationary with just a few clicks of their mouse. The system was completely customized to have the look and feel of the company and provided easy access to all users.
This e-commerce application provides office administrators from the Eastern, Central, and Western regions to order envelopes, letterheads, business cards, and mailing labels all within just a few minutes.
Customer Benefits
* Control of the corporate brand
* Streamline process of creating, ordering & distributing printed materials
* Reduced print costs by consolidating, standardizing, and converting to the corporate online program
* Easy to use intuitive, online click-n-ship stationary ordering tool
* Archival memory provides easy 5-step re-order process
* Robust order tracking reporting features allows for easy invoicing
* Outstanding reporting for re-order notification
Results
With Art Litho, the customer was able to:
* Have each administrator review on-line proofs for the correct name, title and phone
* Have stationary in hand @ the time of the brand launch
* Order additional items online 24/7
* Use the site for future sector materials.
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Customer: Large Advertising Agency
Product (s): Commercial Print/Direct Mail
Application: Postcard
Vertical Market: Graphic Arts/Design
Account Background
This customer is a full-service communications agency that focuses on being the go-to resource for companies looking for results. Being experts at turning ideas into action, this large agency wanted to produce a creative postcard mailing for one of its fortune 100 clients.
To ensure the success of the campaign, the customer needed to have the postcards in the target audience’s hands within seven days from the release date. Because they were being mailed from Baltimore and majority of the target audience was located in Florida, this presented a challenge. Additionally, the agency needed a partner that would offer solutions to ensure the mailing remained cost-effective.
Solution
After carefully reviewing the mail files and performing Cass Certification on the mailing list, the solutions specialists at Art Litho were able to present a value-added solution to the agency. After identifying that majority of the target audience was concentrated in the same postal area, Art Litho was able to have the mailing certified in Baltimore then dropped directly to the Post Office SCF (Sectional Center Facility) in Florida. The standard process would have been for the mail to enter the SCF (Sectional Center Facility) and BMC (Bulk Mail Center) in Baltimore and then head to the BMC (Bulk Mail Center) in Florida before entering the mail steam. This would equate to 14 days of mail travel time before reaching the intended destination. By entering the mail further in the Postal stream, Art Litho was able to reduce the handling time for the agency’s direct mail campaign. This solution not only ensured that the mail got into the target audience’s hands on time but also saved the agency’s client money on the overall project!
Customer Benefits
- Approximately 20% savings on postage
- Increased efficiency and delivery time
- Reduced freight expense
Results
Art Litho Printing Solutions and the agency worked together to identify a solution that further enhanced the efficiency of the direct mail project. Our mail solutions decreased postage, enhanced delivery time, and further contributed to the to the success of the direct mail campaign.
Now that’s working together!
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Customer: World Federation for Mental Health (WFMH)
Product (s): Commercial Print/Finishing/CD Duplication
Application: WFMH Multi-media Kit
Vertical Market: Health Care Associations
Account Background
WFMH is a small health care advocacy association focusing on the distribution of educational literature to healthcare professionals worldwide.
WFMH turned to Art Litho for the creation of a single informative kit to be distributed to healthcare professionals. WFMH goals working with Art Litho were to improve distribution, reduce costs, and create an aesthetically pleasing kit.
Solution
Kevin Owens, Director of Sales, worked with WFMH to streamline information and reduce the overall production costs for the project, while making the piece aesthetically pleasing. This goal was accomplished by converting a majority of the text to a digital format and distributing its content on a CD. This reduced the printed piece from over 80 pages to 52 pages.
Customer Benefits
By using CDs to distribute the majority of their information, the client realized over a 15% savings on their total spend.
Results
An effective multi-media piece was created that could be easily distributed and information easily accessed.
